Journalism - Public Relations
The public relations emphasis provides students with the opportunity to obtain a liberal arts education and equips graduates with the professional skills required for entrylevel positions and careers in public relations at corporate, organizational, governmental/public affairs and non-profit institutions. The graduate with this major emphasis should possess competencies in written communication, verbal communication, problem-solving, and interpersonal skills, and have an understanding of journalistic law and media ethics.
Core courses (12 sh)
JOUR 1307 - Mass Communication in Society
A discursive study of mass media organizations, how they operate and exert their influence on individuals and society, enabling students to become knowledgeable and self critical consumers of mass media content. The emphasis will be on those media engaged in news and public affairs reporting and commentary, especially the press and television.
JOUR 336 - Media Law
A study of the First Amendment and the significant legal decisions affecting print, broadcast, and interactive media. Particular attention is focused on Supreme Court decisions. Prerequisite Junior standing or permission of instructor.
JOUR 445 - Ethics in the Media
This is a course about ethical issues raised by contemporary mass media practices, especially those related to news, advertising, and public relations. Students will learn to recognize and analyze problem situations in terms of a framework of ethical principles in a societal context shaped by the libertarian traditions of Enlightenment thought. Communitarian challenges to those traditions will be studied and their impact on media ethics and practices explored. Prerequisite Junior or senior standing.
RTV 420 - Interactive Media
The course explores the Internet, particularly the World Wide Web, as it is used in mass communications, in particular by television and radio news operations. Students will develop a greater appreciation for the history and implications of computer-mediated communication, explore cultural, social and economic issues of interactive media, and learn basic practical skills in various tools of interactive media production. Prerequisite RTV 322.
Public relations sequence (39 sh)
JOUR 115 - Publication Design and Production
An introduction to programs for application to print publications such as newspapers, magazines, and newsletters. Instruction in the fundamentals of layout and design in electronic publishing.
JOUR 214 - Basic Reporting
A beginning course in the gathering and writing of news with an emphasis on interviewing and the basic types of stories. Assignments will include work to be submitted to the student newspaper. Laboratory hours each week.
JOUR 260 - Advertising Principles
A survey course in advertising as one aspect of promotion. Examines the historical background, social and economic environments, media channels, and other basics of the field as the beginning for further study in advertising. Prerequisite Jour 1307 or consent of the instructor.
JOUR 315 - Editing and Production
Focus is on the concerns of the news editor, including copyediting, headline writing, and newspaper design. Laboratory work consists of copy editing, layout, and headline writing for fully-paginated student publications. Prerequisite Jour 115.
JOUR 328 - Public Relations Principles
An introduction to the fundamentals of public relations and the functions of reputation management. A beginning examination of publics, research techniques, media outlets, and public relations techniques. Prerequisite Jour 1307 or consent of instructor
JOUR 329 - Writing for Public Relations
The preparation of and writing of various documents in the field of public relations. Emphasis is upon writing and research for public relations formats. Prerequisite Jour 328 or consent of the instructor.
JOUR 335 - Media History
A survey of the origins and development of journalism and the mass media from their beginnings in Germany and England to the present time. Emphasis on the ideas, economic forces, and cultural realities touching the development of American journalism. Prerequisite Jour 114 or consent of instructor.
JOUR 425 - Public Relations Case Studies
An analysis and evaluation of contemporary public relations problems in public and private organizations. Case studies are examined. Prerequisite Jour 328 and 329 or consent of instructor.
JOUR 426 - Public Relations Campaigns
The planning, implementation, and analysis of public relations campaigns. Examination of the role of research in such campaigns. Prerequisite Jour 328, 329, and 425 or consent of the instructor.
JOUR 495 - Media Internship
Approved Work experience in a media organization. Supervision by professionals and faculty. Prerequisite Junior standing and approval of Journalism division coordinator.
MKT 306 - Marketing
This course is an introduction to the concepts, principles, problems and applications of marketing. This course emphasizes all functional areas and institutions of marketing including target marketing and positioning, consumer and organizational markets, product management, pricing, channels of distribution, marketing ethics, promotions, services, and international marketing.
MKT 422 - Electronic Commerce
This course exposes students to key strategic management applications relevant to the use of Internet technologies. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications. Required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry. Some exposure to technical issues will also be provided. Prerequisite Senior standing.
RTV 322 - Video Shooting and Editing
This course teaches the technical skills and creative principles required for single camera (‘film style’) video field shooting and post production using Final Cut Studio®. Topics include audio, video recording technology, composition, lighting, continuity, and editing. Experience planning, shooting and editing entertainment- and/or information-based video projects will be provided through hands-on exercises, projects and assignments.
Lectures and laboratory experience in creating and producing video news content. The basic rules of broadcast news writing will be covered and television-style stories will be will be written and produced. Radio and Internet news production will also be covered. Studio and newsroom procedures will be examined. Students will shoot and edit TV news stories and participate in producing a TV newscast. Prerequisite RTV 320, 320, and 420.