The Bachelor's degree in Design Communications prepares students for careers in print. The curriculum in this area encompasses logos and corporate identities, annual reports, packaging and billboards. Students receive a rigorous education in art foundations and proceed to advanced concept-based courses stressing originality, legibility and appropriateness of designs to the client's product. For over three decades the degree in Design Communications has been among the strongest components of the Communication Arts Program, earning numerous awards and citations in student competitions. These same students have risen to leading positions in the industry, both on a regional and national level, and in so doing have been instrumental in directing recent trends in graphic design.