Position Title:Web Manager
Reports To:Director for Marketing Communications
Purpose of Position
Responsible for developing and managing the University's website.
- Direct overall university web strategy, relating to site layout, content priorities and site usability consistent with university branding and marketing plan.
- Create and enhance site design, layout, content and navigation to provide a highly relevant and usable site experience in collaboration with information technology group.
- Work with internal Web team, contracted Web consultants and Executive Director of Marketing Communications to develop, implement and/or further refine university-wide solutions that include but are not limited to: content management system, search engine, university portal, calendar and online multimedia.
- Work with stakeholders, including faculty, staff, departments, centers and offices to implement leading edge Web strategies that focus on usability and functions/features.
- Manage site reporting activity, such as behavior analysis, site traffic, site effectiveness and target segmentation in order to recommend enhancements and forecast future needs and changes.
- Work with information technology group to eliminate unnecessary work efforts and complexities where necessary, and creating and implementing new department procedures and workflows as it related to Web initiatives.
- Coordinates posting of relevant internal communications and resources with members of the information technology team.
- Manage, lead and mentor Web team and define objectives.
Contributes to the effective team management of all relevant problems, issues and opportunities.
This job description shall include, but is not necessarily limited to, the above duties. May temporarily perform other duties assigned to maintain operations and services.
Marginal Functions will vary with the specific assignment and depend on the particular unit or function for which the person is responsible. Consideration will be given on a case by case basis and reassignment of marginal duties will be made when appropriate.
Knowledge & Skill Requirements
Requires a bachelor's degree, MasterÔ??s preferred. Requires 10 years administrative professional experience including 5 years Web development. Eight (8) years administrative professional and 5 years of Web development preferred. Knowledge of federal, state and university requirements on Web security and accessibility, and the ability to help in compliance in these areas. Experience in higher education and supporting Web operations for a large institution or company. Ability to communicate effectively with application users and Webmasters. Current knowledge of best industry practices related to Web application development. Must be able to work in a collaborative team environment. Strong interpersonal communication skills. Ability to multitask and work cooperatively with others.
Supervision of Personnel
Supervises Graduate Assistants and student workers.